Introduction
Amyra Securities is committed to safeguarding the privacy and confidentiality of our clients, prospective clients, website visitors, and all individuals who interact with our services. As a financial services entity operating under applicable Indian securities laws and SEBI regulations, we recognise our obligation to handle personal and financial data with the utmost care, diligence, and transparency.
This Policy describes our information practices in plain language — including what data we collect, why we collect it, how it is protected, and the rights you hold with respect to your personal information. We encourage you to read this Policy carefully and contact us with any questions.
Scope: This Policy applies to all information collected through our website, email communications, telephone interactions, client onboarding processes, and any other means by which you engage with Amyra Securities.
Information We Collect
We collect different types of information depending on how you interact with us:
| Category | Examples | Source |
|---|---|---|
| Personal Identification | Full name, date of birth, PAN, Aadhaar number, passport details | Account opening forms, KYC process |
| Contact Information | Email address, phone number, residential & correspondence address | Registration, contact forms |
| Financial Data | Bank account details, income range, investment profile, trading history | Client onboarding, transactions |
| Technical Data | IP address, browser type, device info, pages visited, session duration | Automatically via website |
| Communication Data | Emails, chat messages, call recordings, support tickets | Your communications with us |
| Regulatory & Compliance | Risk assessment, nominee details, beneficial ownership information | SEBI / regulatory mandates |
How We Use Your Information
Amyra Securities processes your information for legitimate business and regulatory purposes, including:
- Account Management & Client Servicing: Opening, managing, and maintaining your trading or investment account, and providing personalised advisory services.
- Regulatory Compliance (KYC/AML): Fulfilling obligations under SEBI regulations, the Prevention of Money Laundering Act (PMLA), and other applicable laws, including Know Your Customer (KYC) verification and Anti-Money Laundering (AML) checks.
- Transaction Processing: Executing and settling trades, processing payments, and managing portfolio activities on your behalf.
- Communication & Notifications: Sending account statements, trade confirmations, regulatory updates, market insights, and promotional material where you have opted in.
- Risk Management & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and unauthorised account access.
- Website Improvement: Analysing user behaviour to improve design, functionality, and content for a better experience.
- Legal & Dispute Resolution: Complying with court orders, regulatory demands, and resolving client grievances.
Information Sharing & Disclosure
We do not sell, trade, or rent your personal information to third parties for commercial gain. We may share your information only in the following limited circumstances:
- Regulatory Authorities: SEBI, NSE, BSE, NSDL, CDSL, Income Tax Department, PMLA authorities, and other governmental or regulatory bodies as required by law.
- Depositories & Exchanges: For executing trades, maintaining demat accounts, and settlement of securities.
- Service Providers: Trusted third-party vendors — IT providers, payment processors, KYC agencies, and auditors — all bound by strict confidentiality agreements.
- Legal Proceedings: When compelled by applicable law, a court order, or a government directive.
- Business Transfers: In the event of a merger, acquisition, or restructuring, your data may be transferred subject to the same privacy protections.
Data Security
We implement robust, industry-standard security measures to protect your personal and financial information from unauthorised access, alteration, disclosure, or destruction. Our security framework includes:
- SSL/TLS encryption for all data transmitted through our website
- Secure, access-controlled servers with multi-factor authentication for internal systems
- Regular security audits, vulnerability assessments, and penetration testing
- Strict role-based access controls — only authorised personnel can access client data
- Encryption at rest for all sensitive client records
- Ongoing employee training on data protection policies and best practices
- Incident response protocols compliant with applicable Indian cybersecurity guidelines
While we take every reasonable precaution, no method of electronic storage or internet transmission is 100% secure. We urge you to safeguard your account credentials and report any suspicious activity to us immediately.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, or as required by applicable law:
| Data Type | Retention Period |
|---|---|
| KYC & Account Records | 5 years after account closure (per SEBI / PMLA requirements) |
| Transaction Records | 8 years (as mandated under securities regulations) |
| Communication Records | 5 years from the date of communication |
| Website & Technical Logs | 90 days, unless required for ongoing investigations |
| Marketing Preferences | Until withdrawal of consent or account closure |
After the applicable retention period, your data will be securely deleted or anonymized in accordance with applicable guidelines.
Your Rights
As a data subject, you are entitled to the following rights in relation to your personal information held by Amyra Securities:
To exercise any of these rights, submit a written request to our Grievance Officer (see Section 12). We will respond within 30 business days of receiving a valid request. Certain rights may be limited where processing is required for regulatory compliance or legal obligations.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. Cookies are small text files placed on your device that allow us to recognise your browser across sessions.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential Cookies | Enable core website functionality and navigation | No (required) |
| Analytics Cookies | Track page visits, session duration, and user flow (e.g. Google Analytics) | Yes |
| Preference Cookies | Remember your settings and site preferences | Yes |
| Marketing Cookies | Deliver relevant advertisements (only with your consent) | Yes |
You may control or disable cookies at any time through your browser settings. Disabling certain cookies may affect parts of our website. Continued use of our site without changing your cookie settings implies consent to our cookie use as described above.
Third-Party Links
Our website may contain links to third-party websites, partner platforms, or regulatory portals such as SEBI, NSE, BSE, or CDSL. These external sites have their own privacy policies and we have no control over their content or data collection practices.
We encourage you to review the privacy policies of any third-party site you visit. Amyra Securities is not responsible for the privacy practices, content, or data handling of any external websites linked from our platform.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect or process personal information from minors. If you believe a minor has provided us with personal information without appropriate consent, please contact us immediately and we will promptly delete such information from our records.
Changes to This Policy
Amyra Securities reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, or applicable legal requirements. When we make material changes, we will:
- Post the revised Policy on this page with an updated "Last Updated" date
- Notify registered clients via email or our client portal where required by regulation
- Display a prominent notice on our website for significant changes
Your continued use of our website after changes are posted constitutes acceptance of the revised Policy. We encourage you to review this page periodically to stay informed.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to our designated Grievance Officer:
